Les Folies du Parfum

Les Folies du Parfum is an Italian niche fragrance house built around a wonderfully excessive idea: celebrating the people who refused to live ordinary lives.

Inspired by artists, provocateurs, muses, aristocrats, and other gloriously unconventional characters, the house turns their stories into complex, highly concentrated fragrances. Gabriele D'Annunzio, Marchesa Luisa Casati Stampa, Countess Virginia Oldoini, and aviator and anarchist Guido Keller are among the figures whose lives, obsessions, scandals, and contradictions provide the starting point for the collection.

The result is a collection for anyone who thinks perfume should be more than something that simply smells nice. It's adornment, storytelling, self-expression, and occasionally a little bit of beautiful bad behavior.

At Fume & Flora, that last part obviously spoke to us.