Fume & Flora was conceived on the idea that the way that we pick our perfume isn’t really about notes or marketing, but how it makes us feel.
If you’ve ever stood in front of your perfume collection or samples and selected your perfume based on your need for comfort, your hidden rage, your want to prove something to someone, or your desire to make a statement - you know what we mean.
In addition to offering perfume the traditional way (by brand and bottle), we create curated discovery kits that pair fine fragrance with mood. Some days call for quiet resilience; others for chaos, nostalgia, or something you can’t quite name. Our kits help you find that scent.
Each sample is hand-poured in small batches, labeled with care, and chosen for the story it tells. We work with independent perfume houses, niche creators, and the occasional icon, so every vial feels like a new voice in the room.
This isn’t about signatures or shelfies. It’s about permission — to change, to contradict yourself, to wear a scent that fits who you are today.
Fume & Flora is based in California, shipping nationwide. Every order leaves our studio wrapped like a secret, meant to be opened slowly.
Fragrant self-expression.
Moods that shouldn’t be perfumed, but totally should.