Privacy policy

Last Updated: August 7, 2025

Fume & Flora (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information, especially if you’re a California resident.

By using our website, joining our email or SMS lists, or interacting with us online, you agree to the terms of this policy.

1. Categories of Personal Information We Collect

We collect the following categories of personal information:

• Identifiers: Name, email address, phone number, IP address
• Commercial Information: Products viewed or purchased, shopping preferences
• Internet Activity: Browsing history, device type, referral sources, on-site actions
• Geolocation Data: Approximate location based on IP address
• Marketing Preferences: Opt-ins, email/SMS interaction behavior

2. How We Collect Personal Information

We collect information:

• Directly from you – when you fill out forms, sign up for emails or texts, place an order, or contact us.
• Automatically – via cookies, pixels, and similar technologies when you browse our site.
• From service providers – that assist us in running our business (e.g., hosting, marketing, analytics, fulfillment).

We may combine information collected from these sources to personalize your experience.

3. Use of Personal Information

We use your personal data to:

• Provide and fulfill products and services
• Send transactional and marketing communications
• Personalize your browsing and shopping experience
• Respond to inquiries or customer service requests
• Analyze website performance and usage
• Comply with legal obligations and prevent fraud

We process your data under the following lawful bases:

• With your consent (e.g., marketing opt-ins)
• To perform a contract (e.g., processing orders)
• To fulfill our legitimate interests (e.g., business operations)
• To meet legal requirements

4. Disclosure of Personal Information

We do not sell your personal information. However, we may share it with service providers and contractors who assist with:

• Website hosting and security
• Analytics and marketing support
• Order processing and fulfillment
• Customer service and communication
• Legal, financial, or compliance services

These third parties are contractually required to use your data only for the purpose of providing services to us.

5. Your Rights Under California Law

If you are a California resident, you have the right to:

✅ Know

Request information about the categories and specific pieces of personal data we’ve collected about you, where we got it, how we use it, and with whom we share it.

🗑 Delete

Request that we delete your personal information (with certain legal exceptions).

🚫 Opt Out

Request to opt out of any future sale of your personal information (we do not sell data, but you may exercise this right at any time).

🆔 Non-Discrimination

We will not treat you differently for exercising your rights under the law.

To submit a request, email us at hello@fumeandflora.com with the subject line: Privacy Request. We may verify your identity before fulfilling your request.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Understand how visitors interact with our site
• Improve functionality and performance
• Tailor content and ads to your preferences

You can control cookies in your browser settings and opt out of some interest-based advertising by visiting:

👉 https://optout.aboutads.info

Our site does not currently respond to "Do Not Track" browser signals.

7. Email & SMS Marketing

If you opt in, we may send you promotional messages via email or SMS. You can opt out at any time:

Emails: Click “unsubscribe” at the bottom of any message

Texts: Reply STOP to any SMS

Note: We may still contact you about transactional matters (e.g., orders, account updates).

8. Data Retention

We keep your information only as long as necessary to:

• Provide our services
• Fulfill legal, tax, or accounting obligations
• Protect against fraud or misuse
• After that, we securely delete or anonymize your data.

9. Data Security

We use reasonable physical, administrative, and technical safeguards to protect your information. No system is 100% secure, but we take steps to minimize risk.

If we detect a breach affecting your data, we will notify you as required by law.

10. External Links

Our website may contain links to other sites. We are not responsible for the privacy practices of third parties. Please review their privacy policies before sharing information.

11. Children’s Privacy

Our services are not directed at anyone under 16, and we do not knowingly collect data from children. If you believe we have received such data, please contact us and we will delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted here with a new “Last Updated” date.

13. Contact Us

If you have questions or wish to exercise your rights:

Fume & Flora

📧 hello@fumeandflora.com